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Friday, November 21, 2008
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Friday, November 21, 2008
A Professional Logo – Is It Necessary?By: Andy Eaton
When you start a business, the logo should be the least of your worries. A Professional Logo is important, but you should first focus on offering a valuable product or service. Once that’s taken care of, you can then start to think about getting a professional logo.
A well-designed logo establishes your company’s identity and attitude. Let’s say you’re a mechanic. People want to trust their mechanics. They want to know their vehicles will be well-cared for, and repaired by a real professional. Imagine you’re faced with two mechanics, and must choose one based only on his or her logo.
One mechanic’s logo consists of a wrench being held securely in a pair of strong hands. The other mechanic’s logo consists of a teddy bear dipping a wrench into a jar of honey. Based on their logos, which one would you choose? Although you know nothing about either mechanic, their logos said something to you about their professionalism. You should keep this in mind when designing your logo. Even if you have someone else design it for you, they must understand the image you want to project.
Professional logo design should be professional
As illustrated above, your logo must communicate the correct message. Is your company fun and hip? Or is it serious and sophisticated? If you’re not clear on your message, then your logo won’t serve its purpose. Even if someone else is designing your logo, they must know exactly what image you want to project. This is why hiring a professional logo designer is serious business.
There are plenty of places that offer low-cost logo design services. But how many of those places take time to learn all about you and your business? It’s relatively easy to create a graphic and call it a logo. All you need is some clip art, a graphics program, the ability to draw, and some free time. That’s the easy part. The hard part is successfully communicating the correct message with what you create.
If you hire someone to design your logo, make sure the person takes time to learn about you and your business. Think about it. How can anyone who knows nothing about your business design a logo that will correctly represent you? The answer is they can’t. If you take time to research logo case studies, you’ll find it often takes ten or twenty initial designs before the best design comes along. Good logo design isn’t a piece of cake, and it takes time.
Companies with well-known logos, such as Nike or McDonalds, paid a lot for them. They also put a lot of time and money into marketing. Even if you can’t afford to hire a professional branding company, make sure a lot of thought goes into your logo. You don’t have to spend thousands of dollars, and let’s be honest, not many small businesses have that kind of money to spend. However, even a cheap logo should accurately represent your business. After all, it’s more than just a pretty picture.
Andy Eaton is by far the best graphic designer I have ever come across! Not only does he create quality graphics, which actually do increase your website sales he actually goes one step further and teaches you his exact methods to crank out profit pulling graphics. Check out his work at http://quickpaypro.com/x.php?5086_u19
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